Post by Admin on Sept 23, 2016 19:37:24 GMT
1.Visual elements of advertisements:
- photographs
- illustrations(diagrams, drawings etc.)
- cartoons
- logo (a symbol which helps us to identify a particular product, service or manufacturer)
2.Copy
- text in advertisement
- text should enhance the visual impact
3.Caption
- heading
4.Slogan
- a catchy phrase e.g. Tesco - "Every Little Helps"
5.Buzz Words(key words)
- usually have positive connotations e.g "new", "fresh", "fresher", "clean", "cleaner", "healthy", "healthier"
- negative connotations e.g. "dirt", "filth", "grime"
- use of superlatives e.g. "newest", "biggest", "best"
6.Typography
- The design / layout of the text
- uppercase lettering/lower case
- colour - vibrant/bright or plain/dull( black, white, grey)
7.Target Audience
- the specific group that the ad is aimed at
- use of a celebrity; associate product with a celebrity = endorsement
8.Advertisements appeal to our emotions e.g. Andrex puppy
9.Make the product appear glamorous e.g. Eva Longoria-Parker - Garnier/Magnum
10.Advertisements can carry warnings: written and visual
- They show us what can happen if we don't but the product
11.Wording
- mis-spellings and abbreviations e.g. "Shake 'n' Vac", "KittyKat"
- use of alliteration e.g. "longer lasting lipstick for less"
Advertisements try to tempt/persuade/entice/force/convince/show/tell us in a conscious and subconscious way.
Analysing Advertisements
1.Writing about captions and slogans
- uses words with positive connotations....
- seems to promote a bargain
- poses a question to make us think
- makes a statement which tempts us to....
- likes the product with a famous person
- makes a statement or poses a question which worries us
Wordplay - to attract attention
- to entertain us
Techniques Used:
- alliteration (see above)
- mis-spellings (see above)
- repetition of a keyword/phrase e.g. "Better quality, better value"
- use of simile e.g. "like Grandma used to bake them"
- use of metaphor e.g."Wicklow honey - liquid gold"
- hyphenated words e.g. " crispy-coated"
- use of puns e.g "physical" = "Fizzical"
2.Writing about illustrations and photographs
- shows the products appearance
- shows the product in use
- highlights the actual product
- provides a glamorous setting for the product
- provides an unusual image "amusing, shocking, unexpected etc.)
- links the product with people who appear....
- use of specific prop sto highlight....
3.Writing about copy
- see captions/slogans above
- what claims does the text make
- Are our feelings being exploited?
- photographs
- illustrations(diagrams, drawings etc.)
- cartoons
- logo (a symbol which helps us to identify a particular product, service or manufacturer)
2.Copy
- text in advertisement
- text should enhance the visual impact
3.Caption
- heading
4.Slogan
- a catchy phrase e.g. Tesco - "Every Little Helps"
5.Buzz Words(key words)
- usually have positive connotations e.g "new", "fresh", "fresher", "clean", "cleaner", "healthy", "healthier"
- negative connotations e.g. "dirt", "filth", "grime"
- use of superlatives e.g. "newest", "biggest", "best"
6.Typography
- The design / layout of the text
- uppercase lettering/lower case
- colour - vibrant/bright or plain/dull( black, white, grey)
7.Target Audience
- the specific group that the ad is aimed at
- use of a celebrity; associate product with a celebrity = endorsement
8.Advertisements appeal to our emotions e.g. Andrex puppy
9.Make the product appear glamorous e.g. Eva Longoria-Parker - Garnier/Magnum
10.Advertisements can carry warnings: written and visual
- They show us what can happen if we don't but the product
11.Wording
- mis-spellings and abbreviations e.g. "Shake 'n' Vac", "KittyKat"
- use of alliteration e.g. "longer lasting lipstick for less"
Advertisements try to tempt/persuade/entice/force/convince/show/tell us in a conscious and subconscious way.
Analysing Advertisements
1.Writing about captions and slogans
- uses words with positive connotations....
- seems to promote a bargain
- poses a question to make us think
- makes a statement which tempts us to....
- likes the product with a famous person
- makes a statement or poses a question which worries us
Wordplay - to attract attention
- to entertain us
Techniques Used:
- alliteration (see above)
- mis-spellings (see above)
- repetition of a keyword/phrase e.g. "Better quality, better value"
- use of simile e.g. "like Grandma used to bake them"
- use of metaphor e.g."Wicklow honey - liquid gold"
- hyphenated words e.g. " crispy-coated"
- use of puns e.g "physical" = "Fizzical"
2.Writing about illustrations and photographs
- shows the products appearance
- shows the product in use
- highlights the actual product
- provides a glamorous setting for the product
- provides an unusual image "amusing, shocking, unexpected etc.)
- links the product with people who appear....
- use of specific prop sto highlight....
3.Writing about copy
- see captions/slogans above
- what claims does the text make
- Are our feelings being exploited?